Content may be king, but it doesn’t just magically happen. There is planning that goes into it: What will you create? When will you publish it? Where will you publish it? There’s promoting it across your channels—because how else will people know that they absolutely need to see what you’ve created? And finally, there’s measuring all of it, to know what is successful and, perhaps more importantly, why it was successful. And today, these processes are fragmented. Well...they were. Until Projects.