Engaging your audience: Polling and Profiling

Belinda Alzner -

Note: A number of features included in this article are available to Enterprise customers only. For a full breakdown of features available to our Pro vs. Enterprise customers, please see here.   

Your audience, conversations and engagement

No audience wants to be talked at. They want to be talked with. ScribbleLive provides you a number of powerful tools to do just that. This article will discuss how you can use polls and progressive profiling questions to engage with and learn more about your audience. (A separate article tackles commenting and discussions.)

Polling: The logistics

We have already touched on creating polls, but let's get into them in a bit more depth. You can create a poll from the Writing page of the stream.

  1. Click the poll icon at the top-right of the writing area.

  2. There are two things you need to do to create a poll:
    • Question: Insert the question you'd like to ask your audience. 
    • Responses: Enter the possible responses you'd like the audience to choose from.

  3. Save your poll question. 

There is no limit on the number of responses you can create in your poll, but be sure to review the question and responses before publishing because polls are not able to be edited after-the-fact.

Once your poll is created and published, the audience will be able to vote on it. The results will update in real time, as votes roll in. The audience has to vote in order to see the results of the poll (For our Enterprise customers, there is a private polling option, should you want to keep the results to yourselves; the audience will not be able to see the results of the poll if private polling is turned on.)

When to use a poll

With that all said, what are some cases in which polls are useful?

  • Gauging reaction: How did your audience feel about x? Or about y? How about z? You can create as many polls as you would like, and pepper them into a stream as frequently or as infrequently as you'd like.

  • Indicating preferences: Would you eat it in a house? Or with a mouse? In box? With a fox? Learn more about your audience's preference through polling. (Hint: This is incredible insight to inform your future content decisions.)

  • Gathering structured data: For our Enterprise customers, who have access to audience data, your audience's responses are tracked in his or her progressive profile. Use your polls to gather structured data that can better-inform your lead nurturing programs and marketing automation. Think bucketed ranges of data! i.e. allow your audience to tell you they're looking to take their next vacation in the next six to 12 months, or that they frequent the movie theatre at least once a month.

 

What is a profiling form?

ScribbleLive's progressive profiling allows you to continually learn about your audience. And part of that learning process comes by asking them questions. Profiling questions and forms can amplify your current lead-generation practices by attaching robust, progressive profiles to prospects.

Your profiling forms can be a single question inserted into a stream at a time of your choosing, or a form consisting of multiple questions. Here's how to create them:

  1. Navigate to the Create > Profiling Form menu.

  2. There are three things you need to do to create a question:
    • Question: Insert the question you'd like to ask your audience. This is the text that will be displayed to the end-user.
    • Question Type: The field on a profile you'd like the audience response to be associated with. There are default responses (Name, Email, Job, etc.) or you can create your own type.
    • Validation Type: Checks to ensure the audience response fits what you're looking for. (i.e. if you're using an Email type, you will want to validate that a user has actually input an email.)

  3. Save your question, or choose to Add an additional question. The latter is if you would like to create a form containing multiple questions, such as this one: 
 

When to use profiling forms

What uses do they have?

  • Ask your audience open-ended questions: Whereas polls are good for gathering structured data, if you want your audience to be able to tell you something in an unstructured manner, profile questions are perfect for that. (When we say unstructured, we don't mean unorganized, though. Their responses will be organized in their profile depending on how you set them up.)

  • Tie lead generation efforts to content: Using ScribbleLive's profiling forms allows you to directly tie business goals (conversions) to your content, allowing you to see what content is best at getting your audience to give you information. 

PRO TIP: Any profiling question or form can be embedded on its own (i.e. not within a stream experience) as a content atom

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