An introduction to ScribbleLive analytics

Belinda Alzner -

All ScribbleLive accounts are equipped with at least a basic analytics package, but we also offer more robust measurement features, such as content engagement over time, and audience profiling. This article will introduce the different types of measurement you can do in ScribbleLive.

Note: A number of features included in this article are available to Enterprise customers only. For a full breakdown of features available to our Pro vs. Enterprise customers, please see here.    

What's included:

Engagement (Stream-level)

  • Live watchers
  • Engagement minutes
  • Page views
  • Unique page views
  • Average time on page

Activity (Stream-level)

  • Likes
  • Posts
  • Total comments
  • Published comments
  • Unique users who posted/commented

Overview (Account-level)

  • Engagement minutes per month

Please see our knowledge base for a detailed description of each of the above. 

What's included:

Engagement (Stream-level)

  • Source Metrics
  • Statistics (Over Time)
  • Users
  • Slideshows
  • Most Discussed Posts

Account-level Overview

  • Basic metric breakdown per piece of content
  • Export content data to CSV
  • Engagement minutes sources

Please see our knowledge base for a detailed description of each of the above. 

What's included:

Content

  • Filter content by dozens of dimensions
  • Save segments for later reference
  • Export content as a whole or by segments to CSV

Audience

  • Collect each audience interaction in progressive profiles
  • Filter audience profiles by dozens of dimensions
  • Save segments for later reference
  • Export audience information as a whole or by segments to CSV (for importing leads to your CRM, for instance).

Please see our knowledge base for a detailed description of each of the above.

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